There’s lots of people who have videos that have a huge selection of thousands, and occasionally millions of views that are showing ads, but are they really creating a great deal of money? According to one recent news article, a woman who was simply producing beauty tips vids has received to give up and get back to’real’work because they were not making her enough to reside on, despite a high number of subscribers and views.
Why would this be?
There might be a few reasons, possibly ad targeting, the mark market had little if any disposable income, perhaps there is no secondary monetization or added things buy YouTube views. Most good video marketers would agree though that purely centered on ad revenue, creating a decent sum of money solely via video creation might be a hit or miss affair.
How could things be improved?
The first thing would be definitely to not depend on ad revenue alone. Even an Amazon affiliate link to a related product or even a CPA (Cash Per Action) offer – where someone clicks through a connect to a website, enters simple (usually) non-personal detail can generate several cents to several dollars may possibly increase the income no end. Offers around affiliate themes like these abound through the entire internet and definately not being a fraud means of marketing, they’re merely an expansion of commission based sales which have been familiar in the retail world since it began. These links would be put in the description box as well as in the comments section. Anywhere where they might attract attention.
Talking of attracting attention, that’s something which definitely should be done. At least 3 times in a movie and perhaps more when it is more than average – At the beginning, the center and by the end, even if perhaps by a text message across underneath of the screen although it’s better if mentioned by the presenter. With YouTube’s own caption system, these messages can even be live links, which makes it very easy for the viewer becoming a prospect or even a customer. It just must be said somewhere, that the live link is show something helpful or valuable for the viewer.
This mention, otherwise known as the’Call To Action’is so often missing, not just from videos in many other designs of sales advertising. You never quite assume the reader or viewer is indeed dumb that they don’t know what things to do buy YouTube subscribers. They just need reminding sometimes and require a press in the right direction.
From the long-term viewpoint, it’s much better that the viewer becomes a message subscriber. Yes, YouTube has its own system, but it only nudges a get back viewer in the direction of a producer’s new video, whereas a message subscriber might be pointed straight to a new production, hence it could be recommended to encourage viewers towards a message squeeze page, the place where a reward or gift is offered inturn because of their email address. This usually means purchasing the service of an autoresponder or mail management company but does imply that repeat viewers may be contacted and given more information as and when the producer sees a need and not only when a viewer happens to go past YouTube again.
So the answer is’Yes ‘, it’s possible to generate income from YouTube, but it won’t function as the sporadic drips and drabs of the sometimes random ad system.